Conference Day Two: Wednesday 27 August 2008

8.30 Re - Registration

9.00 Chairman’s Recap

Steve Wareham
Director of MSP Operations
METROPOLITAN AIRPORTS COMMISSION

Get To Know Your Customers More

9.10 Understand Your Passenger’s Needs In Your Airport Environment

• What does the passenger actually want?
• Providing paid lounge facilities for economy travellers
• Exploiting dwell time further
• Pre plan your passenger’s time at the airport and encourage reservations and bookings of facilities

Ashley Juddoo
Retail Operations Officer
AIRPORTS OF MAURITIUS CO. LTD

9.50 Creating An Awareness On The Barriers To Spending

Why don’t passengers spend more at airports? Is it due to lack of time, knowledge of the airport layout and hence the opportunities on offer or simply lack of funds? What do passengers do when they are in transit and have 6 or so hours of time to get through?

• Brainstorming on all the potential barriers
• Selecting the top five
• Creating an understanding on the main barriers
• Breaking down the barriers into opportunities – shifting the passenger’s way of thinking

Yuichi Nakada
Manager, Retail Management Department
NARITA INTERNATIONAL AIRPORT CORPORATION

Innovative Revenue Generators

11.00 Panel Discussion: Moving Beyond Retail Space And Car Rentals - Creating Innovative Revenue Sources

• Take your pick: Cogeneration plants, golf courses, industrial parks, large retail shopping centres, operating slot machines, selling terminal naming rights and sponsorship, express spa services, pet services, high end retail and dining options
• How do you know which alternative revenue stream is right for you?
• Dealing with the political issues during the process of selecting concessionaires

Moderator:

Steve Wareham Director of MSP Operations METROPOLITAN AIRPORTS COMMISSION	Michael Kunz Chief Representative, FRAPORT AG CHINA	Richard Jenner Managing Director NORWICH AIRPORT LIMITED
Ashley Juddoo Retail Operations Officer AIRPORTS OF MAURITIUS CO. LTD	Syed Mohammed Mehdi Director, Marketing and Promotions, CIVIL AVIATION AFFAIRS BAHRAIN

13.30 Redesigning Your Current Business Strategy

• Discover your product’s/service’s hidden potential
• Create an awareness about new points of differentiation
• Exploit emerging opportunities
• Strategies for exceptional business growth

Eva Tsang
General Manager
HONG KONG AIRPORT

14.10 Building Your Airport’s Public Image

• Why is your airport’s image relevant to revenue?
• What are the features that contribute towards your image?
• Opening the door to excellent customer service
• Building a strong internal image with all the airport’s service providers

Syed Mohammed Mehdi
Director, Marketing and Promotions, CIVIL AVIATION AFFAIRS
BAHRAIN

15.20 Strategies And Insights To Successfully Commercialise Airports

• Strategies for successful airport development and growth
• How to prosper whilst facing fierce competition
• Understanding and managing diversified funding sources
• Maximising economic and operational efficiencies

Michael Kunz
Chief Representative, FRAPORT AG
CHINA

16.00 Jumping On The Sustainability Trend: How Can Airports Help Decrease The Industry’s Carbon Footprint Whilst Increasing Revenue?

• Gaining an understanding of the issues and the figures – sustainability should have a positive impact to the ‘bottom line’
• Increasing revenue through decreasing costs – where can an airport diminish its energy drainers?
• A unique utility company partnership approach

Steve Wareham
Director of MSP Operations
METROPOLITAN AIRPORTS COMMISSION

16.40 Chairman’s Closing Remarks And End Of Conference

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